Certificate in Digital Branding


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Additional information

Number of Employees

1, 2, 3, 4, 5, 6, 7, 10, 12, 20

Choose a date

Weekday: 5th – 6th sept 2018, Weekend : 8th – 9th Sep 2018


Want to learn how to get people to engage with your brand, but not sure where to begin? Our Certificate course in Digital branding would equip with the requisite skills.
Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.
In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.
This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

What you will learn

  • Brand communication and it’s corresponding response to consumer change
  • Content marketing and how owned content can be distributed across company-owned digital media assets
  • The value of Earned Media which interests your audience
  • The inter-relationship between paid, owned and earned media

For Whom

  • Product officers and managers
  • Brand officers and managers
  • Service managers
  • Business owners

Course Fee Includes

  • Course manual
  • In class facilitation
  • Tea and lunch break
  •  Certification upon completion of course