Certificate in Digital and Social Media Marketing




Additional information

Number of Employees

1, 5, 7, 10, 15, 20

Choose a date

Weekend: 3RD, 4th and 10th November 2018, Weekday: 7th, 8th and 9th November 2018


Make yourself more marketable and put your career in high gear with our Certificate course in Digital and Social media marketing. Designed by Certified and world-renowned Digital Professionals, this Certificate course from Ivy Scholars would help you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry.

What you will learn;

  • New techniques in Market Research, including Regression Analysis (modeling cause and effect), Conjoint Analysis (valuing attributes and measuring preference), and Social Media Analytics
  • How to generate more word of mouth and leverage the power of social media to get your products, ideas, and messages to catch on
  • How to decide what initial experiments your company should invest in to achieve customer centricity
  • How to choose metrics to gauge and guide ongoing customer-centric efforts
  • Grow your own business from scratch
  • Help you land a job in digital marketing
  • Help you become a freelance marketer and make money from home

Course Outline

  • Introduction to Digital and social media marketing
  • SWOT analysis
  • Digital Business Maturity Model
  • Introduction to online branding
  • Search Engine Optimisation
  • Introduction to core concepts and technologies of digital and social media marketing
  • Understanding the different nature of digital channels based on geographic, demographic and digital fit for a campaign
  • Social Media platforms differences in countries and how to they can be used
  • Email marketing and how it can be used
  • Affiliate marketing and how it can be used
  • Mobile marketing and how it could be used
  • Buyer persona development
  • Planning integration of search and social media
  • Keyword research for buyer persona
  • Social media channels for buyer persona
  • PPC Optimisation
  • Creating Viral content

For Whom

Marketing officials

Business managers


Everyone interested in digital and social media marketing who might consider studying or working in the field.

Organisations who want to establish and improve their digital and social media marketing footprint.